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The Citi Advantage |
by Kimberly Tan | 11 November 2025 | 8 min read
Key Takeaways at a Glance
Introduction
In today’s digital-first world, financial fraud is becoming more sophisticated and widespread. Scammers are no longer targeting only the uninformed. They are now using credible-looking messages and platforms to reach a wider audience. With new formats appearing regularly and tactics becoming harder to spot, it becomes important for everyone to stay informed and cautious.
This article outlines the type of scams to be aware of, how to stay ahead of these scams, and what you need to do should you get suspicious. Future articles will explore fraud-proofing your wealth, protecting loved ones, and building layered security into your financial strategy.
What types of financial scams target affluent individuals?
Scams are often targeted and highly convincing. Here are some commonplace scam types to watch out for:
Impersonation scams use fear and authority to gain trust. These scams involve fraudsters pretending to be trusted authorities or service providers to trick victims into giving up money or personal details. They could be of the following types:
How can you spot financial fraud before it's too late?
Look for emotional urgency, poor verification, and untraceable channels. Common red flags include:
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The Citi Advantage |
Citi clients benefit from a wide range of digital banking security features including:
Money Lock: This feature allows you to lock your current/savings account funds as a preventive measure.
Kill Switch: This security feature allows you to instantly block your internet banking access, accounts and cards if you suspect that you are a victim of scam.
Card Lock: You can also temporarily lock your card via the Citi Mobile® App or by contacting the Citibank Fraud hotline at (65) 6337 5519.
3-D Secure Authentication (3DS): This is an added layer of security for online credit and debit card transactions. If you make a purchase at a merchant that uses 3DS you will be asked to enter a One-Time Password (OTP) generated using our Online Security Device (OSD) or Citibank Online or the Citi Mobile® App to complete the transaction.
What makes HNIs especially vulnerable to scams?
Scams work because they manipulate feelings. Scammers succeed not by targeting wealth, but by exploiting human emotions like fear, trust, and urgency. Fear of missing out, blind trust, or panic can open the door to fraud by:
How can you protect your wealth from fraud in Singapore?
Stay vigilant by learning about different types of scams and how you can act against them:
What should you do if you suspect fraud?

Kimberly Tan | Analyst, Fraud Risk Management
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